Additional Resources

Web traffic can offer valuable insights into your site's performance, but you have to look at it through the correct lens. Here is what you must know.

The Google Quick Answer has been coveted real estate for many marketers. Recent experiments may impact how this rich snippet helps your brand presence.

Voice search has begun to emerge as an increasingly important aspect of consumer behavior. Brands need to understand the SEO impact and how to prepare.

The marketing career path offers opportunity, but interested professionals need to focus on two key areas of growth to reach their goals.

Competitive analysis should be a major part of your digital strategy: you cannot succeed until you out maneuver competitors. Here is what you need to know.

Keyword research can help you enhance your content creation process. Here are some ideas to make your keyword search easier and more productive.

Internal links are key to search engines crawling your site effectively. We outline five easy steps to find and fix orphan pages on your website.

For brands to not just survive, but thrive, in digital marketing, understanding and catering to user intent is essential. Here is what you need to know.

Learn how Google for Jobs will better match employers to jobseekers. Brands should pay attention to how this may impact their ability to find talent.

A continuing commitment to innovation maintains BrightEdge's momentum as SEO and content performance leader. Learn about company and product updates.