BrightEdge Helps You Know More So You Can Share More at Share15

Right on the heels of our previous release, “Elevate Your Impact,” is our “Pre-Share” release. This latest release comes with more innovations to help BrightEdge customers measure results so they can share their wins and growth stories at Share15, the leading industry event by digital marketers for digital marketers. At BrightEdge, our top value is customer success, and our goal is to make all of our customers organic-traffic heroes at their respective companies. We like sharing their success stories and how they did it .

For example, one multi-national customer has tripled their stock price since they started using BrightEdge and in turn has tripled their BrightEdge investment. Customers routinely increase their investment in the BrightEdge platform because BrightEdge helps them deliver results and has earned the trust of customers by continuously listening to customer feedback and collaborating on product innovation.

After 6 years, the BrightEdge platform continues to expand capability and this release contains enormous value enabling customers to realize the promise of content marketing. Marketers from the disciplines of content, search, and digital marketing asked BrightEdge to provide additional insights into buyer journey inquiries and competitive strategies. This release includes several new capabilities to help marketers drive deeper content engagement with those buyers.

• StoryBuilder measures and manages content performance and helps marketers tell a business-results story. In this release, StoryBuilder tells a fuller story about competitive landscapes by showing Share of Voice for competitors that customers may not be already tracking. Share of Voice and Share of Voice Score help marketers trend competitive up-and-coming or peripheral brands seeki  ng to engage their customers. We also made StoryBuilder even more powerful by adding additional filters to cross tab reports.

• To make StoryBuilder easier to use, we’ve added color-coded axises, more help, and more room for data visualization.
• Staying ahead of the global shift to mobile devices, BrightEdge is unveiling a huge investment in 44 new mobile search engines. Measure content performance in more places and more devices with the addition of search engines in 13 EMEA countries, 4 countries in APAC and 17 languages. Two desktop search engines were added to the Hong Kong market to support Yahoo and Bing in traditional Chinese.

• Data Cube enables marketers to understand the content battleground by answering questions no one else can. With access to billions of pieces of content and performance data, now this unprecedented power is available for India. Understand what types of content win in this large and popular market.

Don’t forget to register for Share15 , taking place September 21-23 in San Francisco. This is an unparalleled opportunity to meet your peers, share insights, hear from 50+ recognizable brands , and so much more. Don’t miss this once a year event! Early Bird pricing saves $400 and ends July 31.