BrightEdge Releases More “Do It for Me” Capabilities

Opportunity Forecasting, More Currencies, New Search Engines, More Power and Convenience in StoryBuilder, Anomaly Detection and Mobile Data Cube Reporting

Introduction

Since 2007, BrightEdge has been dedicated to the SEO and community by helping our customers stay ahead of the changing search landscape. We are passionate about search, the largest channel for most brands and always work to deliver more convenience and value to the search community.

At BrightEdge our top value is customer success which is why we deliver SEO innovations 10X a year, have built the largest global customer success organization, and actively listen to your product ideas.

This is reflected in our first-to-market secure search solution and the fact that our customers have been prepared for the mobile search revolution since 2013.

What many customers like about partnering with BrightEdge is that their voices are heard. We’re committed to being your best partner in Enterprise SEO and listening to your great product ideas.

The “Do It For Me” release is based on the cumulative voice of our customers and a community of over 20,000 marketing professionals that results in innovative, market leading, innovations such as this release

Customer-Led Innovation – The ‘Do It For Me Release’

BrightEdge enjoys a unique ability to innovate and deliver the future of organic and content marketing. It draws internally from the engineering team based in San Mateo and from its huge customer base of 8,500 brands and tens of thousands of platform users. The trend toward the Do It for Me theme was well articulated in a recent TechCrunch article , but this has been a fundamental part of the BrightEdge product roadmap as we grew and expanded to an ever-broader market of customers.

April 21 was the beginning of the roll out of the mobile algorithm change  and on Friday April 23, BrightEdge expanded the mobile solution it has had in market for more than two years. In addition, this release is filled with innovative new technology, dubbed the “BrightEdge Do It for Me” release. It simultaneously serves the needs of dedicated SEOs and general channel marketing managers.

This release makes it easier and more convenient to manage organic search by enabling enhanced analysis and decision making.

Opportunity Forecasting  of traffic, conversions and revenue helps flesh out predictions and targets, drive to better ROI and is especially helpful for BtoB marketers. It provides analysis and reports in 16 major currencies.

BrightEdge now provides insight and analytics on over 620 global search engines with expanded support for mobile, tablet and local reporting. View video .

BrightEdge StoryBuilder is now both more powerful and easier to use. BrightEdge customers can now add cross-tabs, like device into a chart and assess the results side-by-side. BrightEdge has identified the dozen or so most popular reports used by BrightEdge’s customers and made available as templates that can be set up in a few clicks.

AND if the user is an advanced one, those templates can also be modified and customized to tell a more specific story. StoryBuilder also allows for quick click and sort to help parse the data for better insight and business decisions. View video .

With Anomaly Detection technology BrightEdge now allows users to define parameters and conditions that trigger messages to the platform users. Hundreds of triggers are configurable, but examples include keywords falling off the first page of rankings, keywords climbing onto the second or first page or major changes in traffic, time on site, leads and revenue. View video .

To support the largest industry shift since Secure Search, BrightEdge provides mobile Data Cube reporting, which will enable Mobile Data Cube Time Machine over time. This allows users to see the progress of mobile optimizations on maintaining rank for mobile queries.

Conclusion

In 2015, BrightEdge has accelerated the pace of technology roll out to the great satisfaction of its 8,500+ brands and plans to keep up and expand the ways they make digital marketers’ lives easier as it helps them acquire, manage and profit from organic traffic.

Join the BrightEdge Community at Share15

BrightEdge invests in the success of the community at our industry-leading event, Share. Find out more about how you can become involved in the BrightEdge community and share peer-to-peer insights with many of the world’s leading brands.

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