BrightEdge SocialShare July 2012 – Google+ Adoption Still Rising But At Slower Pace

When I log into my personal Facebook or Twitter account, I am amazed at how many companies, large and small, have set up pages on these sites. Companies are using the social networking scene to attract new fans, advertise their products with candid photos, and entice people to click on a link that takes them to their website.

Just how deep is the adoption of social media by the BrandZ Top 100 brands? What is the rate at which users are engaging with these brands across networks? How does their engagement compare across networks? The BrightEdge SocialShare July 2012 report answers these questions and indicates the kind of effort that the top 100 brands are making to expand their presence in the social networking arena.

For example, 90% of these brands have Facebook pages, 80% have Twitter feeds and 75% have  pages on Google+. Google+ saw an impressive 54% rise in number of followers in the last two months alone. The SocialShare data also indicates that having a Google+ page for your brand can have a distinct effect on your SEO.  In fact, 30% of brands who have Google+ pages appear in a Google search, six times higher the corresponding number for February 2012.

BrightEdge SocialShare July 2012 has grabbed a lot of attention from both business media outlets like  Forbes and VentureBeat as well as marketing focused publications like SearchEngineWatch and Marketing Land . We are proud to see that our thought-leadership has been recognized by industry stalwarts and we hope you will find the report insightful.  You can download a copy of the report here –  BrightEdge SocialShare July 2012 report . Read more for help on Planning an SEO Marketing Strategy .