BrightEdge Weekend SEO Update – 17 January, 2014

Here are our picks for the marketing news of interest this week. Hope you find them useful!

Creating Links That Offer the Best User Experience

Erin Everhart

When we focus so much on where our links take us, we often forget to consider how they look. Don’t overlook the importance of driving traffic with links. Here’s how to make sure your links are catering directly to your users.

Social Media Metrics — Perfection of Means & Confusion of Goals

Jim Yu

According to a Pew study, 73 percent of US online adults use a social network. With myriad options for post content, brands have a huge opportunity to extend their reach. BrightEdge CEO Jim Yu explains the delicate balance between these social channels and how to set goals the right way.

Facebook to Eliminate Sponsored Stories

Jennifer Slegg

Many brands use Facebook’s Sponsored Stories to tailor ads directly to their specific users. Now, with the site’s announcement of the discontinuation of this content, it might be time to find a new way to connect with your audience. Revamp your content strategy and ensure your brand takes these changes in stride.

SEO Can’t Be Done Without Mobile

Bryson Meunier

We’ve all heard that mobile is the new frontier of marketing. Take advantage of this untapped resource and integrate mobile into your SEO strategy. Hear from Bryson Meunier on the future of mobile and SEO.

Linking the Google Way in 2014

Chuck Price

Leverage the power that lies in your links. Read Chuck Price’s strategy to build links that Google will love. You won’t want to miss out on this insider secret!

How DigitalRelevance and BrightEdge Increased Rackspace Traffic by 212%

For Rackspace, driving organic traffic and increasing brand authority were top priorities. Download this whitepaper that demonstrates how Digital Relevance transformed Rackspace’s traffic using the BrightEdge SEO Platform .