BrightEdge Weekend SEO Update – 24 January, 2014
Missed the latest news in marketing this week? BrightEdge has you covered! Here are our picks for the top stories.
The 3Ps of Content Measurement: Page Rank, Traffic, and Engagement
Jim Yu
For years, we’ve been hearing that content is king in SEO, so understanding content at a page level has never been more crucial to driving traffic. Hear from BrightEdge CEO Jim Yu on his three Ps of content measurement, page rank, page traffic, and page engagement.
7 Content Marketing Tips to Recover From Google Penguin
Pratik Dholakiya
Recovering from Google Penguin simply by removing links isn’t enough to keep your marketing strategy in tact. Pratik Dholakiya lends some advice on how to make sure your content stays up-to-date.
Source: http://searchenginewatch.com/article/2324821/7-Content-Marketing-Tips-to-Recover-From-Google-Penguin
Exceptional Customer Engagement: Audience, Purpose and Quality
Jim Yu
Connecting with consumers through content can be tricky—but necessary—business. Jim Yu outlines the three essentials for your brand’s content program to help drive meaningful engagement.
Deliver Value to Your Global Markets Through Search Best Practices
Dave Lloyd
To drive revenue and gain popularity among consumers, search marketers must deliver value to markets. Dave Lloyd shows how he did just that at Adobe, making the company a highly visible, top value enterprise.
Google Search Results Add Details About Notable Website
Jennifer Slegg
Good news, marketers! Google has announced a new feature that gives users extra information about search queries. Make sure you’re getting your optimizing accordingly, and hear what Jennifer Slegg thinks about the switch.
