BrightEdge Weekend SEO Update – 7 February, 2014

There’s a lot going on in the marketing world, and if you don’t stay up on the latest news, you might just miss it! Here are our picks for the biggest headlines this week:

Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

Dan Morris

Facebook recently announced its newest marketing feature Custom Audiences, which allows marketers to retarget previous users who’ve already spent time on company pages. Learn more from Dan Morris on how to take advantage of this new offering.

How Google Glass Will Change Search—and What it Means for You

Daniel Cristo

Big news: Google Glass will officially be available for public purchase this year, meaning it’s time to consider how this device will impact the search industry. Read on to hear Daniel Cristo’s predictions.

Have a Burning Business Question? Ask the Expert: Jim Yu

Andrea Huspeni

Check out Jim Yu’s first post in Entrepreneur’s ‘Ask the Expert’ column! Here, Andrea Huspeni introduces BrightEdge’s CEO; make sure to tune in next week when Jim answers some of your questions.

4 Tactics to Drive Incremental Local SEO Performance

Jon Schepke

Driving progress of your SEO program is always important. Check out these 4 strategies to keep your program growing one day at a time.

6 Usability Mistakes that Kill Conversions

Lisa Barone

An easy-to-navigate site is paramount to achieving success in any marketing endeavor. Here are 6 mistakes you should make sure your brand isn’t making.

Standardizing on Metrics, Part 2 of 3

Dave Lloyd

Hear from the Adobe blog about how practice makes perfect in SEO and the ways your brand should be measuring success.