BrightEdge Weekly Search Recap – 11/18
This week marketers get some advice from Siri, SES Chicago highlighted some exciting topics and the BrightEdge SocialShare looked into how brands are, or aren’t, adopting Google+ pages. Read on for more…
The days of traditional website authority building are long gone. So many innovative channels have become available today that on the surface can make the task seem much easier but require hard work, dedication, and a lot of strategy, too.
So today I am organizing a PPC account. This is an account that I took over from another agency. The account has four different Campaigns with around seven different AdGroups throughout all the four different Campaigns. In each of the AdGroups there are around 100 different keywords and keyword phrases.
Guilty, Hopeful, Clueless Marketers and the Need for Change – #SESCHI 2011 Keynote
I recently upgraded my phone to the iPhone 4S and, like everyone else, started playing around with the Siri feature. I noticed that as I used the feature and watched others use it, almost everyone was asking Siri questions.
At some point last week Google Analytics quietly released an apparently small change to its Landing Pages report (Content tab => Site Content => Landing Pages). This report was almost useless before this change and now it joins the list of the most useful reports on the tool. In a few words the change was simple: we can now link landing pages to goals, i.e. we can see the value of each landing page out of the box.
WordPress has made it very easy for small businesses to have a website that is easy to update and maintain, but do you know how to optimize your WordPress site so that it has the best chance of appearing at the top of your customers’ search results?
People love to feel connected to their friends without the burden of giving them their full attention. For example, my daughter has a Skype video call open with her best friend some nights while they both do their homework. Most of the time they don’t say anything to each other, and are simply doing their own thing. But, they are still there for each other. Connected, but their focus is on something else.
Twitter was recently successful in obtaining the domain name Twiter.com after filing a dispute with the World Intellectual Property Organization (WIPO), and has apparently grown an appetite for more.
Unfortunately, there is this perception, almost bias, against automation in our space: a misbelief that there is nothing that we can set and forget
in SEO. Well, I am here today to free you from the reigns of some of your daily miseries of SEO, all for the incredible price of free.
10. Google+ Pages Launch Increases Traffic, But Brands Struggle to Find Followers
Google launched the first iteration of its new Google+ Business Pages on November 7. The new Pages feature allows brands, products, companies, businesses, and organizations to build their very own tailored Google+ presence. This is Google’s latest gambit aimed at recruiting legions of entrenched Facebookers to the fledgling social platform.