BrightEdge Weekly Search Recap 4/29/11

Albert Gouyet

Greetings Everyone!

Many interesting articles and we have two common themes this week:

  • The key to successful SEO in a post Panda World is working hard and producing fresh quality content
  • Understanding customer needs and delivering to ensure success.

Without further ado, here are our top 10:

1.  The Dirty Little Secret of Conversions, Part 2: Understand Your Customers Want

A great follow up to the first article from last week. If you want to run a successful business, you have to demonstrate trust and reliability. From here you need to listen to your customers and understand what they need. Customers need to feel special as if they were your top priority.

2.  The Dirty Little Secret of Conversions, Part 3: Give Customers What They Need

This is Part 3 of this great series of articles focusing on gaining conversions through customer satisfaction. You need speak to a customer’s needs first as a top priority. This is the only way to make them feel successful along with plenty of encouragement along the process.

3.  The Status Of Search Engine Optimization: April 2011 Edition

The world of SEO has changed a lot in the past years, even more so after the latest Panda Update. Gone are the days of quick fixes and instant results. In today’s game you need to focus on creating frequent fresh and original content, not just new content. Stop focusing on Google’s algorithms, but rather deep enriching content.

4.  How To Collar Top Rankings: Barking Up The Unique Content Tree

Really great case scenario about how a specific SEO strategy worked for a specific ecommerce site. A new page was built for an existing product with SEO friendly on site structure, internal linking, and targeted terms that people search for, netting in some positive results.

5.  From Garbage To Gourmet: Fixing SEO Content Strategies

The article references that search engines aren’t meant to be our garbage disposals. A plethora of new content isn’t going to be a successful strategy if that content isn’t unique and meaningful.  It requires a lot of work and investment, but it’s worth it.

6.  Great Content for SEO: Simpler than You Ever Imagined

Great post by Rand Fishkin on the SEOmoz blog! The best way to determine what exactly qualifies as great content is by directly asking your customers and potential customers. Creating a survey is really helpful in determining what exactly your customers need.

7.  5 New Tactics For SEO Post-Panda

In this article, Adam Audette shares with us some successful SEO strategies in a post Panda world. These strategies focus heavily on a very technical approach regarding URLs and internal site structure, followed by acquiring links via social media efforts.

8.  The SEO Panda Prescription: Think Like Google

A really great philosophy, think like Google and recognize that Google isn’t out to get you. Google is simply interested in ranking quality content and catching those that try and game their algorithm. The simple remedy is to once again continue creating that high quality content. You shouldn’t completely ignore Algorithms, but don’t overthink them.

9.  SEO Consultants: Stop Comparing SEO and PPC

As an SEO platform we would like to clarify that SEO isn’t meant to be a replacement for PPC campaigns. This article highlights the difference between the two in that they are different tools with different tactics to accomplish the same goal. PPC and SEO should be working together to drive the business.

10.  Seven Ways for Small Biz To Generate Revenue With Social Media RIGHT NOW

We always like to include some articles that cater to smaller businesses. This piece covers same great social media tactics and actual examples of what to do for different types of businesses.

Have a great weekend!