BrightEdge Weekly Search Recap 5/13/11
Happy Friday the 13 th everyone! Not as many search related articles this week, nevertheless we have scrounged up 10 really great articles for the week.
1. More guidance on building high-quality sites
This article did sneak in from last week, but it’s really great advice straight from the Google Webmaster Central Blog on what to do to recover and/or be successful in a post Panda world. It has an inclusive detailed list of questions pertaining to “What counts as a high-quality site?”
2. Holiday SEO Success Without Paid Links or Penalties
This piece includes some great tactics from Search Engine Watch on how to have great SEO success during Holidays without resorting to black hat methods. The article includes methods on combining SEO with social media with examples of success.
3. 5 Often Surprisingly Overlooked SEO Tactics
A great article on Search Engine Journal listing some overlooked SEO tactics by listing 5 basic mistakes often engaged in by many SEOs.
4. 3 Ways To Connect The Dots With Search Marketing
The article has some really great basic tips and provides a good argument as to why both PPC & SEO should be used in conjunction to benefit the company.
5. Your Mobile Site May Be A Lot Less Mobile Than You Think
As you know, mobile is the future and many enterprise companies have started creating mobile pages for their websites. What you might not know is that many of these mobile sites fail to properly work on some of the most popular mobile devices: iPhone, Droid, and Blackberry.
6. 6 Traits of a Lazy Link Builder
You website is well optimized and your next step to start an active backlinking campaign to bolster your rankings. Make sure that you err on the side of caution and don’t follow these 6 poor backlinking habits.
7. How To Increase Conversions For Organic Keywords
Some great tips to improve your Organic conversions such as correctly targeting the right keywords to handling some of the technical tasks. Includes advice on dealing with the typical issues that come up with the organic landing pages.
8. Are You Ready? Why Today’s SERP Will Be Unrecognizable In 5 Years
A very interesting read if you want to ponder on the future of search. Discusses how SERP results will be drastically different in 5 years by focusing on accurately identifying what you need from the search result. Bill Gate’s is cited as mentioning that “The future of search is verbs.”
9. ‘Google Doesn’t Laugh’: Saving Witty Headlines in the Age of SEO
Do search engines punish creativity? This article discusses some of the problems journalists face when publishing online articles as search engines focus on literal results not witty or metaphorical headlines.
10. Why Small Businesses Should Link Out
Some advice for the small business to link out to other sites and not fear losing link juice. The argument calls for a reminiscence of Yahoo’s concept of Trust Rank. Google has also down played Page Rank recently, especially as social signals are becoming more important.
That sums up our top 10, thank you all for reading and have a great weekend!