BrightEdge Weekly Search Recap – 6/18
This past week had had some pretty exciting commentary and announcements. Google debuted some new social-network focused search features. The Twitter vs. Google debate heats up. SEO experts weigh in on the past 10 years of search and where it’s going. Fun infographics based on a Pew study show the ways in which social media is affecting our lives and reltionships. And Google now tries to help you get rid of those pesky college Facebook photos that you never wanted anybody to see.
Read on for more!
1. Google Search By Image: Use A Snapshot As Your Search Query
Google announced several new features, including desktop support for voice search and a new mobile interface. And they’ve just shown off a new way to actually create queries: Google Search By Image.
2. Twitter is the New Facebook
Following a whirlwind week and a half of product announcements, you can throw Twitter’s attempts to differentiate itself as an “information network” out the window — there is little doubt the company is now entrenched in serious competition with Facebook for the much grander social networking crown.
Charlie Sheen’s meltdown took many forms: a cocaine-fueled rampage in a New York hotel room, an erratic radio rant, a vulgar one-man comedy tour. But his biggest contribution to current culture may have been more subtle. With a simple Twitter phrase, #winning, known in the parlance of social media as a hashtag, Mr. Sheen underscored one of the newest ways technology has changed how we communicate.
4. Make Facebook Comments Box Indexable by Search Engines
SEOmoz had an open letter from writer Roy Peleg discussing the pros and cons of making Facebook comments an integrated part of different search engines. Check it out!
5. New and Updated SEO Tools for June 2011
Search Engine Watch gives us a roundup of various new or updated tools from around the web.
6. Google Launches Tool for Online Reputation Management
Google has introduced a tool that helps you manage search results for your name. The tool, “Me on the Web,” is now included on the Google dashboard in between account information and analytics. It is not intended to be another privacy setting.
7. Oneupweb: Ten Year Search Marketing Veteran Looks Back and Ahead
Today nobody is talking about the size of a search engine index. People really just want relevancy.
8 . Six Extreme Canonical Tricks
Dr. Pete gives some tips and tricks for using the canonical tag.
9. A Portrait Of Who Uses Social Networks In The US (And How Social Media Affects Our Lives)
Did you know that out of all social networking users 92% partake in Facebook, 29% participate on MySpace, 18% are on LinkedIn and Twitter is the least utilized network with just 13% usage? Or that males on LinkedIn nearly double the number of females, yet female usage of Twitter almost doubles male usage?
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Types Of Facebook Image Ads That Work
One of the major differences between Google and Facebook PPC advertising is the relative importance of images. In Facebook advertising, some experts say that certain elements of images in ads can make or break a campaign.