BrightEdge Weekly Search Recap – 6/3

Albert Gouyet

Hi everyone-

Eric Schmidt at D9
Eric Schmidt at D9

This week included some exciting new development news from Google and Twitter, as well as some coverage of the All Things D conference in LA.

Here are the top 10:

1.   Official: Google +1 Button For Websites Comes Tomorrow
Google unveiled its new +1 button for search results.

2. Twitter Intros Instant Follow Button

In a bid to increase its presence across the Web, Twitter today announced the “follow button,” a snippet of code that can be placed on any Web site that allows readers logged into Twitter to click and follow instantly.

3.   The Top 10 Things Eric Schmidt Revealed At D9

Google executive chairman Eric Schmidt just finished being interviewed at the D Conference by Kara Swisher and Walt Mossberg, and there were a number of interesting revelations that came out.

4.   Google Analytics Tutorial: Determining Social Media ROI

In an effort to come to a better understanding of just what social media is worth, it’s important to actually segment out and track social media traffic. With a set of filters, a few goals, and a custom report, we can start to track which traffic mediums impact our business and deserve a greater focus.

5.   search+photos

140 characters, now worth 1,000 words.

6.   Google To Begin Charging For Directions Location Extensions

Google announced they will begin charging for searchers clicking on the directions of the location extensions found on some AdWords ads.

7. Schema.org: Google, Bing & Yahoo Unite To Make Search Listings Richer Through Structured Data

Today, “in the spirit of sitemaps.org“, Google, Microsoft, and Yahoo have announced the joint alliance of schema.org. This alliance provides a common foundation of support for a set of microdata types — some that previously existed and some that have been created as part of this initiative.

8.   How to Write A High Converting Sales Page

Designers and developers can work wonders with how a site looks or behaves, but it’s up to you to hand over great copy in order to get a high conversion rate and return on your investment. High quality copywriting is a skill in great demand these days, and not every business or non-profit is able to pay a skilled copywriter. So, if you’re getting by writing your own sales copy and web pages, here’s a checklist of 10 copywriting basics that every piece of sales copy should contain, especially if the goal of the site is to make sales or drive leads.

9. An SEO’s Guide to HTTP Status Codes (An Infographic)

It’s half cheat-sheet, half-infographic, and mostly just an excuse for me to have some fun. Hopefully, somebody learns something.

10.   8 Brands That Have Found Success on Facebook & What We Can Learn

Any brand worth their social media salt has a presence on Facebook. But just because a brand is online, doesn’t necessarily mean that it is doing a good job. While it’s possible to suggest some tips and best practices, there’s no greater teacher than learning from example.