BrightEdge Weekly Search Recap – 6/30
OMGoogle! This week was all about Google. With the rollout of Google + and other social features, it seems like Google may be poised to take on Facebook as a social tool. We also saw some great tips for avoiding common SEO mistakes and SEO tips for large organizations, and some other news from Twitter about trending summer topics. And not to be forgotten, the Internet celebrate its 40th birthday this year. We’ve also heard rumors that Facebook may be launching “ something awesome “ next week. Keep an eye on our Twitter for more updates. Happy holidays everyone!
1. Top SEO Mistakes You Must Avoid (Cheatsheet)
Search Engine Journal gives a handy Cheatsheet with common SEO mistakes, explanations of the problem, and easy solutions to avoid mishaps down the road.
2. Google+ Invites Forced To Shutdown
Due to overwhelming response, Google had to shutdown the invites to their newly launched social project Google+. Perhaps they can take a page from Twitter and just come up with their own Fail Whale, afterall most people found out about the closure through the Twitter social network.
3. Google Adds +1 Button, Social Analytics Reports
Google Analytics and Webmaster Tools have been updated to allow for easier analysis of social actions on your site, how the social feedback impacts your search traffic, and the details of your more social visitor base. You can find the social data in two locations: Google Analytics and Google Webmaster Tools.
4. How The Food Network Suddenly Spiked In Popularity & Why comScore Isn’t Buying It
In May 2011, the mantle of the most-trafficked food site according to comScore passed to Food Networkfrom AllRecipes, who had held the position for over two years. What was its secret recipe? Buying an audience through the AdOn network – a recipe that apparently didn’t ultimately taste right to comScore. They determined the surge was due to “invalid” traffic and revised the numbers, putting AllRecipes back on top.
5. Op timize & Socialize: Social Media SEO Tips For Large Organizations
With nearly 50% of consumers reporting thatboth search and social media influence purchases, Social Media and SEO are hot topics for most online marketing firms. But there’s a world of difference between the notions of social dominance, super-powered with search ubiquity and the ability to successfully implement – especially in large companies.
6. Google Quietly Rolls Out WDYL.com: A Range Of Google Product Results On One Page
This morning, we got tipped to check out wdyl.com. The tipster noted that it was apparently a new Google site attempting to “create a unified UI to search in multiple channels”. Sure enough, visiting the URL brought up a Google page — but it was a 404 page. Turns out it needs the “www” in order to work. Yes, wdyl.com is not quite ready for prime-time. But it is out there, live!
7. Happy 40th Birthday, Internet!
Unlike rain or electricity, it changes, faster and faster, each day. Its first 40 years were just the beginning, and I’m really, really interested in what it will look like in another 40 years. Whatever it is, it’ll probably be unimaginable from today’s standpoint. Do you remember how you learned about the Internet? What was your first experience with it?
8. Top 10 Twitter Trends This Month [CHART]
Summertime, and the tweetin’ is easy. The end of June offers a slew of interesting Twitter trends to parse, and below we have the top topics of conversation.
9. Google+ Project: It’s Social, It’s Bold, It’s Fun, And It Looks Good — Now For The Hard Part
No, you weren’t hallucinating. It was a sign of something about to show itself. Something big. Google+.
10. Google Gets All Designy With Updated Homepage, Search Results And Free Fonts
Oh, so you thought Google was done after it rolled out Google+, Circles, Sparks, Huddle, and Hangouts? No, no, no. Google will be done when that’s Google-brand oxygen you’re breathing. This afternoon, the search giant’s rollout announcements have continued, as the official Google blog quietly declared (relatively speaking) that the Google Search page (and products across the Google empire) will be getting “a bit of a makeover” over the next few months. And there are new web fonts, too. OMGoogle!