BrightEdge Weekly Search Recap – 7/22
This week’s news included stats about Twitter, Google+, Adwords and more. For those new to SEO or wanting some tips, there were some great articles about how to optimize your links, break the paid link habit, and checking your grammar and spelling on your website. And last but not least, Coca Cola continues to do things right with their social media strategies.
Whether it’s simply a case of celebrating its fifth birthday this month, or increased pressure to compete with statistics from Google’s latest social project, Google+, Twitter has been releasing more info and stats to prove how popular the site has become since going public in 2006.
As social media marketers, we’re naturally in pursuit of identifying “who is doing it right.” We follow the feeds and influencers that help inspire our creativity, guide our approach, and validate our recommendations.
One of the most overlooked aspects of a successful SEO campaign is aligning internal link connectivity with SEO best practices. In countless situations, great effort is expended to
optimize page content, title tags, meta data, and external links, but little attention is paid to the site’s internal link structure.
Three weeks ago, Google conducted a toolbar PageRank update that caught the eyes of most webmasters and SEOs more so than a normal toolbar PR update.
So you have finally made the decision to get off of the paid links crack and go straight. Do you go cold turkey? Do you take this in stages? There are great questions and the ones I will take on in today’s post.
Insurance keywords are the most searched for on Google, making insurance the most expensive category on Google AdWords and the top PPC money-maker for Google. Bidding on insurance keywords can cost advertisers up to $55 per click, according to a new study from SEM software company WordStream that aimed to determine the top 20 categories that see the highest search volume and cost per click (CPC).
Do a search on Google, and you might get an unexpected surprise. A big notice at the top of your results warning that your computer has been infected with malware.
Google’s social project Google+ is still in “limited” beta testing, but now boasts an estimated 18 million users. To find out who the early adopters are, research firm Experian Hitwise
has released some new data on who is using Google+ and how often, including visits, demographics, and usage patterns.
Google’s design is plain as paper. Except for its colorful logo, the homepage feels sanitized–no more than a search box and blinking cursor. In the search engine landscape, which used
to consist of butlers guiding your queries (AskJeeves) and dogs fetching you answers (Lycos), design has become, well, boring.
Lick it or not, spelling errors on commercial websites are a turnoff for many people. A recent BBC News article highlighted bad spelling as a potential cause of lost online revenue. In
other words, typos could hurt your conversion rate and “cost you deep in the purse” or “deop in the pursa” as it might have been written 500 years ago.