BrightEdge Weekly Search Recap – 7/29
This week’s search roundup featured a lot of tips and tricks for improving your SEO, and incorporating social signals into your overall strategy – from link requests, to local SEO , to keywords and retweets. Check out below for these handy tips as well as some more interesting info about Google’s new updates.
1. SEO Tips For Search Engine Optimization
Having a website is an integral part of business today however achieving search engine rankings takes much more than just building a pretty site with pictures. Only a few short years ago a couple pages and some relevant keywords may have propped your placement up pretty high but today only the lucky few achieve any kind of substantial ranking without a lot of hard work.
2. Why Your Link Requests Are Failing
Picture this: You walk up to a local business, walk through the door, up to the first person you see and say “Hi, I’d like you to put this sticker on your window because I sell products that people who come to your establishment might like too.” Said sticker is an address to your business. Think it will be successful? Probably not.
3. Google Directory Has Been Shut Down
Google’s Directory, a relic of eras past, has been removed – with essentially no fanfare. This shutdown is part of a broader effort to focus in on a smaller but more powerful range of services.
4. Websites Selling Google +1’s, Will Google’s Results Be Gamed?
For sale: 50 Google +1 clicks, $19.99 or 250 Google +1’s for $69.99, or 2,000 for $359.99 (currently unavailable due to high demand!), all from phone verified Google real people (no bots!) from different IPs, drip-fed over a couple of days. Totally untraceable!
5. Local SEO: 10 Tips for Ranking in Your Area
Any business of any size can benefit from search engine optimization (SEO). Geo-specific optimization in particular can make a small investment go a long way, as well as ensuring more relevant people click through to your pages.
6. Successful SEO Tactics: Keyword Selection
The world of organic search has evolved dramatically over the past 10 years, as has the search engines results page (SERP) itself and the SEO tactics required to achieve success in the space.
7. 5 ways to get more retweets [infographic]
This handy infographic shows you five ways to make your tweets have more impact!
8. YouTube Video Optimization from A to Z
With the explosion of computer technology, the Internet has become the primary source from which the average Joe receives news. Good, old-fashioned newspapers and television as information sources are nearly extinct. Reading articles online wasn’t enough for Joe, so he moved on to a more entertaining, mobile method. Now he absorbs all his information from videos. Joe is a really smart dude now. He learned how to prepare a mind-blowing platter of sushi this morning; followed by a Portuguese lesson on verbs. Right before bed, he watched the highlight reel from last night’s ball game.
9. SEO Strategy: How to Capitalize on Your Competitor’s Mistakes
If you aren’t the marker leader, sometimes the best time to grab traffic and customers from your competition is when they screw up. You may notice that when your competitor makes a big mistake they generally don’t want to address it publicly, or if they do they only want to talk about it in abbreviated terms, which, for a juicy story, may not be enough for the general public.
10. 6 Must Have Twitter Time Saving Apps and Tools [Video]
Twitter apps and tools enhance twitter’s awkward interface and limited analytics. Twitter is growing slower than other social media networks but it is still a necessary part of the holy trinity of social media. It is a necessary evil in your marketing arsenal and these twitter tools give you the ammunition you need deal with twitter more effectively.