BrightEdge Weekly Search Recap – 7/8
Facebook announced it’s awesome news: a partnership with Skype for in-app Facebook video chat. The Google/Facebook debate continues to heat up. But we also saw news about creating SEO content, Twitter, and advertising. Also, we had an exciting announcement today that shows some interesting research about adoption of social plugins.
1. As Deal With Twitter Expires, Google Realtime Search Goes Offline
Yesterday, we reported that Google Realtime Search had mysteriously disappeared. Today comes the reason why: Google’s agreement with Twitter to carry its results has expired, taking with it much of the content that was in the service with it.
2. Why Mark Zuckerberg’s First Public Response To Google+ Is The Right One
Today at the Facebook news conference, a reporter asked Mark Zuckerberg what he thought of Google+. Zuckerberg responded by saying that lots of companies are going to build things like video chat, but Facebook competitors also have to build up their social graph first.
3. Facebook Blocks Google’s Shot at Social
In response to Google+, the Google social network that’s currently in a limited beta, Facebook is taking some dramatic steps. Facebook has blocked tools that would allow for easy migration to Google+, which follows an earlier hiring of a PR firm in May this year to discredit Google+.
4. Google Notifications For Buying Links
In January Google began sending out webmaster notifications for selling links. Now it appears that Google is sending out notifications for buying links.
5. Exact Match Domains Can Double Clicks on PPC Ads
An appropriately written PPC advertisement is one of the keys to success in search marketing, but how much does your domain name impact that success? According to a study by Memorable Domains, having an exact match domain can double your number of clicks.
6. Poll: Which Sites Were Hit Worst By Panda?
7. Facebook Launches Skype-Powered Video Chat & More [VIDEO]
Facebook is set to unveil video chat powered by Skype at its headquarters in Palo Alto, California. What else does the company have up its sleeve, though?
8. Facebook Video Chat v. Google Hangouts: It’s No Contest
One of the questions I had when I broke the news last week about the Facebook/Skype partnership: Would group video chat be part of the product, and if so would it be free?
9. Challenges Creating Compelling SEO Content in the Enterprise
We took a look at how well Fortune 500 high-tech companies optimize their landing pages for specific keywords, so that they play a critical role in giving their brands optimal search engine visibility for high-traffic terms and phrases.
10. The social web still has a lot of room to grow
The web may be more social now than ever before — but according to a recent BrightEdge study, there is still a lot more room to grow.