BrightEdge Weekly Search Recap – 8/12
The second week of August brought some exciting search stories: from tips for better PPC, the history of Google algorithms, to the use of social media in the London riots. Read on for more…
1. 5 Plus Google +1 SEO Tips from Googleplex in Mountain View
One of the sessions not to miss at SES San Francisco will be Timothy Jordan, Developer Advocate at Google, who will be discussing Google+ and the Google +1 button.
2. New Twitter Analytics Tool Helps You Decide Whom To Follow
Twtrland is a new service that converts Twitter streams into detailed profiles to try and make it easier to decide whom to follow.
Simply plug in the Twitter handle you want to analyze, and Twtrland will build a profile for you. (See mine above.) The profile includes info like how often the user is retweeted, how many times she or he tweets per day, a breakdown of tweet content (plain tweets, pictures, @replies, etc.), most-retweeted tweets (Famous Words), top followers and a sampling of tweets.
3. Why search and email are still more important than social
Few dispute the importance of social media today, but a Pew Internet survey conducted in May 2011 and released yesterday is a reminder of why marketers shouldn’t let social become too big a distraction.
4. Announcing: The Complete Google Algo History
Okay, deep breath. I AM SUPER EXCITED… Sorry, let’s try again *breathes into bag*. I am very excited to announce SEOmoz’s first “living document”, a complete history of named Google algorithm changes, from “Boston” in 2003 to Panda 2.3 (or whatever the kids are calling it these days). Why don’t you check out this sneak peek while I try to calm down…
5. Exploiting Tomorrow: As New Virtual World Features Develop, Security Struggles To Catch Up
August marks the month of the annual Second Life Community Conference (this year held in Oakland, California), during which the things one expects from a convention generally happen. This includes keynote speakers, big speeches, and a general sense of what and where the platform is headed in the next year.
6. What’s In a Good PPC Report?
Whether you’re an in-house or agency PPC professional, chances are you’ll need to provide regular reports on campaign performance.
7. London Riots: Twitter Traffic Surges in the UK [STATS]
Traffic is surging to Twitter and major media websites in the UK as the London riots enter their fourth night.
8. Digg Launches Newswire, a Social News Curation Tool
Digg launched a new social news discovery function called Newswire on Monday.
9. Six Ways Content Strategists Can Get Along with SEOs from the Beginning
In the realm of content strategy and SEO, there is nary a website launch that isn’t marred by the occasional squabble over which is a priority. Putting emotions and disciplines aside, we all know content and SEO are equally important. Obviously they are so equally important that one doesn’t exist without the other.
10. How Your Social Data Will Power Walmart’s E-Commerce Revolution
Walmart is planning to launch several new projects this holiday season based on the technology it acquired from the social media startup Kosmix back in April. Kosmix’s platform previously powered multiple services, including a Twitter search site called TweetBeat, a health vertical called RightHealth and a homepage where users could search the Web by topic. But the core of what Kosmix was building was something called the “social genome” – a way to organize the content in social networks in order to connect people with the information that mattered to them.