BrightEdge Weekly Search Recap – 8/5
This week’s search stories discussed search tips and tools for a successful SEO strategy, top Twitter trends for July, and some more details about how Google updates are affecting page rankings. Read on for more…
1. Google launches SEO-friendly Instant Pages
If you’re using the new version of Google Chrome that was released today, you may notice that you can access the top organic results for a given query faster than usual. This is
because Google has announced announced that its Instant Pages feature is available in the latest version of Chrome, and content marketers may find the feature rewards their efforts.
2.Top 10 Twitter Trends Last Month [CHART]
July was a month of escapism punctuated by tragic real-life events, if the month’s list of top trending topics on Twitter is any guide. At a time when kids are out of school and escaping the heat to an air-conditioned theater or a climate-controlled living room, it’s not surprising that entertainment topics dominated the list.
3. Even In-House SEO Superheroes Need Tools
The SEO landscape has changed dramatically over the past 10 years. In 2001, you could get by simply doing keyword research, making a couple on page site tweaks, and ranking for some keywords. You were an SEO guru by doing this 2001.
4. How Will Google+ Affect SEO?
By now you’ve probably heard about Google+, the latest social networking craze and most recent effort by Google to take on Facebook and Twitter. But did you know that it could affect how your business’s website gets found on Google’s search engine?
5. Google Updates PageRank Yet Again!
It is not even a month since the last Google toolbar PageRank update which took place July 18th in reaction to a bug with the PageRank update on June 27th or so.
6. 5 Steps to Building a Search Persona
It’s easy for online marketers to become distracted by the search engines and forget the real reason they’re doing SEO in the first place: the customer. Customer demand is the driving force behind search and must be the foundation for your SEO strategy.
7. Making the Case For SEO in a Social Media World
Sometimes we get to doing something for so long and are so involved in telling people how to do something, that we forget that there are still people who need to be convinced they actually need to do it.
8. SEO Consult gives their top ten tips for Search Engine Optimisation success
The Internet is always growing and always evolving. While that promotes ingenuity and dynamism in professionals within the SEO industry, it can often leave those who can’t afford to invest the time in search engine optimisation in a perpetually fragile position.
9. Link Building for Ecommerce Sites – Targeting the Right Anchor Text
While search volume data can help you make more informed decisions when choosing keywords for link building campaigns, it is important to be driving traffic through terms that not only bring in more traffic but convert well. Targeting anchor text phrases that have above average conversion rates will provide a higher ROI on your link building efforts than focusing only on search volume.
One important measure for SEO is the speed at which your site loads. Google looks at this measure, among many others, to help determine your site’s ranking. Many small and mid-size websites struggle with this because they don’t have the internal know-how to manage site load times, so they often inadvertently bulk up load times when adding tracking codes and advertising units and everything else modern websites seem to demand.