BrightIdeas Webinar – Debunking Myths: Organic and Content Marketing Convergence

Join us on April 27 at 11am PST / 2pm EST for a webinar that debunks the greatest myths about organic and content marketing.

It’s become increasingly clear that organic and content marketing are in the process of a convergence. To gain visibility in organic search results a website must have top-tier content that addresses the needs of its audience — this is a non-negotiable requirement. On the other side of the coin, even best-in-class content will not make it to the top of the SERPs if a site’s SEO fundamentals are not up to par.

Despite that fact a surprising amount of organizations still handle these efforts as separate silos, and plenty of myths still abound about the the place and purpose of both organic and content marketing within the business strategy. BrightEdge SVP of Marketing Kevin Bobowski and Content Marketing Institute founder Joe Pulizzi are joining forces this month to debunk the myths and illustrate why these two fields continue to be so aligned.

What you’ll learn in this webinar:

• The 10 myths of content marketing
• The role of SEO and content within the organization
• The real meaning of content as part of the marketing strategy
• Why organic and content marketing are headed towards a convergence and what that means for organizations

Register for this webinar now!