Search, Content & Digital Marketers United – Share16 Speaker Snippets
Recognized by Forbes and Inc.com as a must-attend conference – next week on October 24 th -26 th – Share16 plays host to a unique mixture of leading brands, search and content marketing practitioners and digital marketing influencers. Featuring over 70+ speakers from leading brands and technology titans, such as Google, YouTube, Microsoft, Facebook, Oracle, Salesforce, and Adobe… Share16 will be the ONLY place to be in San Francisco.
This year, my 5 th year as the Content and Speaker Chair, Share16 is also bringing together the highest concentration of brand marketers, thought-leaders, and technology executives in this industry and is the only event in the industry that focuses 100 percent on peer-to-peer learning and collaboration.
At Share16 we are delighted to host leading brand speakers from;
REI, Marriott, Wiley, GroupOn, PennWell, Citrix, Centrify, VMWare, TimeInc, The Food Network, Forrester, OpenTable, Comcast, HP, Hallmark, Staples, The Denver Post and many, many more!
Sharing Share Insights – Speaker Snippets
Share’s program content is developed in conjunction with our partners, client brands, and industry thought-leaders. The focus is not only delivering inspiring content, but also ensuring that every session is jam-packed with information, case studies, best practice guidance, and actionable takeaways for peers.
This year Share16 will have the following tracks:
- Search Advancement – The latest from the top performers in the industry, including some advanced sessions for those who are ready to go deep.
- Content Optimization and Digital Integration – How experienced marketers from learning companies are creating, optimizing, marketing, measuring, scaling, and collaborating across their organizations.
- Business and Career Elevation – An exciting new track that focuses on how to grow digital marketing and its impact across your company and how you can use that to advance your career.
Below are just a few ‘content snippets’ from some of the speakers coming your way at Share16.
Note: final session titles subject to change at the discretion of the speaker
Industry Keynotes
Oracle, Joyce Boland, VP, Global Applications Marketing
Oracle, Kelvin Gee, Senior Director, Global Marketing Transformation
How Oracle has transformed from product-centric to customer-centric org
Facebook, Rachna Sethi, North America Performance Marketing Lead
How Facebook is making the world more open and connected
97 th Floor , Chris Bennett, CEO and Founder
Search Intent, Content and Micro-Moments
Google, Thao Tran, Global Product Partnerships Lead
The future of the mobile web – AMP and the Progressive Web
Search Advancement Track
1) Algorithmic change and response: SERP positioning and SEM alignment
Exclusive, Nik Rajpal, VP of Marketing Sciences
15 Ways to Lose Your SEO Rankings
Wellbiz Brands, Danielle Yuthas, Sr. Digital Media & Marketing Specialist
The changing SERP – Making the most of 2016 and preparing for 2017
Performics, Ryan Sullivan, SVP, Performance Services
The Future of Optimization, Voice and Machine Learning
Learn more about this session here
2) Advanced Mobile Optimization: Accelerated Mobile Performance
Google, Maile Ohye, Developer Programs Tech Lead
Google and Mobile SEO – How things are changing
Time Inc, Binti Pawa, Head of SEO, Director Food, Lifestyle & Luxury (FLL)
Accelerated Mobile Pages – Are you AMPlified?
Food Network, Jason Stevens, SEO Director
Cooking with AMP
Learn more about this session here
3) Data Sources and Data Sets: Mastering Analytics and Integrations
Google, Adam Singer, Analytics Advocate
Taking Your Analytics Practice to The Next Level – What’s new with GA
Marriott Digital, Freddie Blicher, Senior Manager, Corporate SEO
How to Think Like an Analyst, Measuring Page Performance
Majestic, Dixon Jones, Marketing Director
How to Evaluate the Whole Web – A View from Space
Learn more about this session here
4) Technical Site Configuration: SEO Friendly Design, Build & Infrastructure
Wiley, Austin Kane, Sr. Manager of Search Marketing
Don’t Underestimate the Power of Technical SEO
The Pampered Chef, Jacqueline Urick, Head of SEO (SEO Manager)
How to Win Devs and Influence Sprints
SEORadar , Mark Munroe, Founder and CEO
Protecting your SEO from Technical Mishaps
Learn more about this session here
5) Global, Local and Mobile Search: SEO, PPC and Social Synergy
Forrester Research, Collin Colburn, Researcher
Marketing in the Post-Digital World
Noble Studios, Chad Hallert, Director of Digital Strategy
The Power of an Integrated Search Strategy
Learn more about this session here
6) Insights from In-house experts: Technical Tactics, Conversion Strategies
Salesforce, Alex Bullo, Digital Marketing Mgr. SEO Audience & Acquisition
Comcast, Sean Kainec, Director of SEO
Adobe , Kirill Kronrod, Manager, Global SEO & Search Analytics
Learn more about this session here
7) Competitive Benchmarking and Building Your Ultimate CMO Dashboard
Overdrive Interactive, Harry Gold, CEO
BrightEdge, Brian Moore, Director, Client Services
Learn more about this session here
Content Optimization and Digital Integration Track
1) Intelligent Content for the Customer Journey: Engagement & Experiences
Microsoft, Alex Volk, Director of Traffic and Content Strategy
Leveraging External Signals to Drive Content and SEO Effectiveness
YouTube, Jonathan Schmucler, Global Expert, Branded Content Strategy
Creating for Impact on YouTube
Learn more about this session here
2) The Content Management Cycle: Optimizing Content for Scale & Efficiency
BFO, Steve Krull, CEO
Sustainable Content Marketing Cycles
Consumer Reports, Steven Saltzman, Managing Editor
Building Content with a Plan: Content with a Purpose
Groupon, David Langrock, Sr. Director, Marketing Services
How Content & Ecommerce Work Together
Learn more about this session here
3) Content Metrics That Matter: Traffic, Engagement, Conversion & Revenue
PennWell, Eric Baudais, SEO Campaign Analyst
Gaining Insights, Building Metrics from Combined Data
Citrix Systems, Jaimee Stauffer, SEO and Content Marketing Strategist
From Insight to Action: Using data to drive results
Resolution Media, Dan Toplitt, Associate Director, SEO
Cross-Channel Content Metrics that Matter
Learn more about this session here
4) The Search, Social and Content Marketing Trifecta: Digital Branding & PR
Search Laboratory, Chris Attewell, SVP Americas
From SEO to Online PR – how we evolved our organization
Croud, Clark Boyd, VP, Strategy
Form and Factor – The Path to Meaningful Content Measurement
Centrify, Rachel Freeman, Director of Integrated Marketing, Digital
The Influence of PR on SEO: An In-house perspective
Learn more about this session here
5) Managing Multiple Digital Channels: Finding the Perfect Mix
Emarsys, Allen Nance, CMO
Machine Learning + AI Scaling Digital with True Personalization
VMware, Cindy Phan, Sr. Manager, Digital Demand Strategy
Building and Integrated Digital Frameworks
Performics, Paul Williams, VP Director
Understanding Intent for Cross-Channel Experience Creation
Learn more about this session here
Business and Career Elevation Track
1) The Digital Marketing Maturity Model: People, Process & Technology
Kelly Rivard , SEO Strategist, Hallmark Cards
100 Years of History, 1 Year of SEO: Hallmark in the digital space
HPE, Vicque Chan, Senior Digital Marketing Manager
Build and Maturing Process to Effectively Drive Overall Performance
Learn more about this session here
2) Creative Storytelling & Evangelizing Success: Selling Ideas, Building Cases
Staples, Michel Kant, SEO Manager, Staples Europe
Scaling In-House SEO by Integrating in the Org One Small Step at a Time
HP, Amy Shipman, Global Digital Go-to-Market Strategist
Problems, Solutions and Influence
The Denver Post , Dan Petty, Senior Editor
Evangelizing and Publishing Success
Learn more about this session here
3) Digital Career Success Stories: Practitioner to Organizational Leader
Open Table, Scott Lavelle, Director, Global SEO Marketing
Career Development – How to break through internal and external barriers
Mylan, Jolene Pierangeli, Associate Director, Digital Marketing
Zero to Hero: How the Vivarin Site was Revived – A personal story
Red Hat, Jairus Mitchell, Program Manager, Search Engine Optimization
Corralling Chaos, The Open-Source Way
Learn more about this session here
4) The Digital Marketing Mind: The Psychology of Self Development
Adobe, Dave Lloyd, Principal Consultant, Optimization and Personalization
The 4 Areas of Self-Directed Career Growth
Mel Carson, US Brand Ambassador, Majestic, Delightful Communications
7 Practical Tips on Personal Branding Success
Merkle, Adam Audette, SVP of SEO
How to Develop Hybrid Digital Marketing Skills
Learn more about this session here
5) Organizational Design: Building Digital Centers of Excellence
Garrett Mehrguth, CEO, Directive Consulting
Managing and Organizing Marketing Teams by Their Inputs
REI , Eric Hess, Senior Program Manager, Content and SEO
REI, Ryan Ricketts, Senior Program Manager, SEO & UGC
Learnings from REI on a Split SEO Program
Learn more about this session here
6) Panel Discussion on Building an Extended Team: Working with Agencies and Contractors
EXCLUSIVE, Nik Rajpal, VP of Marketing Sciences
Performics, Ryan Sullivan, SVP, Performance Services
97th Floor, Wayne Sleight, COO
Noble Studios, Michael Thomas, Chief Marketing Officer and Partner
Learn more about this session here
Thats a lot of content !!
We look forward to sharing more insights and hosting you all at Share16.
Click here to Register for Share16
Venue Details
October 24 to 26, 2016
Westin St. Francis, Union Square, San Francisco