How to Manage SEO Efficiently
SEO management means integrating different parts of SEO to accomplish your online goals, including driving more leads, increasing your brand exposure and growing your share of traffic. With more than
51% of traffic coming from organic search
, doing SEO effectively becomes increasingly important. Search algorithm enhancements have driven the growing complexity of SEO optimization. Increasing competition is pushing many companies to create more content and to make it better quality, more engaging, and mobile optimized.
SEO management in 4 steps
- Identify demand
- Benchmark competition
- Optimize content
- Measure Impact
This 4-step methodology for efficient SEO management was developed in close cooperation with top SEO-performing brands, like Microsoft, Nike, Wiley, Marriott, Open Table, Home Depot, Deloitte, and 3M. Learn more about each step and see how to save time and increase efficiency on each stage of SEO cycle – from context-based goal setting and understanding the audience to optimizing the workflow.