Content, Authors, Global Brands & Industry Transformation at Share14
It’s that exciting time of year when global brands, industry thought leaders and content, search and social marketers converge at Share14 .
Personally, I am delighted to be part of such a great event; it is truly one of a kind. The Share event truly shapes the content, search and social media marketing landscape.
It’s a fact: no conference compares when you look at the high concentration of leading global brands, technology titans and market influencers that gather in San Francisco to share new insights, trends and actionable takeaways.
This year’s theme is focused on the CMO Imperative – Content, Measurement and Optimization and why content and organic search investment results in world-class ROI.
So, what else excites me about Share14? Where do I start?!
Keynote from Steven Dubner, Co-author of Freakonomics
How can you not be inspired by listening to Stephen J. Dubner, co-author of Freakonomics, and award-winning author, journalist, and radio and TV personality.
I listen to their podcasts regularly (in fact, my wife was featured on their blog !), and I can’t wait to hear more from Stephen. My team and I are already heads down reading, “ Think Like a Freak .”
Oh, and be prepared for a content marketing twist in his keynote!
Keynotes and Sessions from Google, Bing, Microsoft, Adobe + More
In particular, I am looking forward to hearing from Google’s head of customer acquisition, Darren Pleasance, on key acquisition strategies in the digital economy.
Darren runs a team of more than 1,500 professionals at Google, and works with tens of thousands of customers on digital marketing and customer acquisition.
He has been a leader in high-tech sales and marketing for nearly 20 years; he was a senior partner at McKinsey before Google, and I’ve known him for many years.
I also can’t wait to meet Duane Forrester from Bing. And I look forward to hearing from brands such as Adobe talk about a range of topics that span from creative content, to global search and scaling content within organizations. And let’s not forget about YouTube and all the other great brands listed below.
Don’t just take my word for it. Check out the BrightEdge Share14 site to keep update with new speaker announcements as they happen!
Here are just a few of the Share14 brands and speakers you’ll see this year:
- Jim Yu, CEO, BrightEdge
- Stephen Dubner, co-author of “Freakonomics”
- Darren Pleasance, Global Customer Acquisitions, Google
- Duane Forrester, Senior Product Manager, Bing
- Sara Synder, Global Product Expert, YouTube
- Jay Middleton, Director of Global Search Marketing, Adobe
- Dave Lloyd, Senior Manager of Global Search Marketing, Adobe
- Raj Rao, Vice President of Global eTransformation, 3M
- Mattia Santin, Global SEO and Social Marketing Manager, Adidas
- Felipe Carreras, Director of eCommerce, Best Western
- Ngia Vang, Senior Digital Marketing Manager, Experian Consumer Direct
- Ken Shults, Managing Director of Global Consulting, Global Strategies
- Melissa Walner, Director of Global SEO and Social Media, Hilton Hotels
- Lauren MacPhail, SEO Director, Macy’s
- Alex Volk, Search Marketing Director, Microsoft
- Michael Jozatis, Manager of SEO Strategy, Marriott International
- Seth Holladay, Senior Director of Audience and Monetization, NBC Universal
We have nearly 60 speakers lined up, and more than 1,000 attendees this year, so stay tuned for more updates and content over the next few weeks with some exclusive interviews on the BrightEdge blog.
Why I Love Share
Every day, I receive calls and requests from prospects, peers, customers and partners all wanting to be a part of Share14. This is why people love Share:
- The amazing, world class content. Share content is like nothing you’ll get anywhere else. It’s by digital marketers for digital marketers, so the content it totally objective, actionable and truly compelling.
- The opportunity to meet, network and engage with amazing digital marketing leaders. Not only do you learn great things, you also get the unique chance to connect professionally and socially with amazing brands and individuals. Lots of fun and lots of business happens at Share!
- Being the first to hear major announcements, product innovations and discussions on industry transformation. Last year, it was secure search; this year, new research is coming out that we can’t wait to share! I know Brad Mattick , VP of marketing and product at BrightEdge, will be posting on this in the next few weeks.
The Customer Success Factor
For me and my team, the chance to see our customers in person (people we work with all the time from around the world), and to hang out while sharing ideas, knowledge and information is something fantastic and totally unique. At BrightEdge, customer success is our key priority and the certification-training day is a world-class program on its own.
Getting the Most From Share14
To get the most from Share14, I recommend covering both tracks with your team in attendance. “Share” notes and create some internal follow up documents to implement key learnings straight away.
From my experience, the people who the take the most value away from Share find two to three other brands that they want to learn from and swap ideas.
Make sure that you utilize your time effectively to get in person training/certification. Also make the most of the networking and fun events to get full value from the BrightEdge customer community.
If you don’t have a ticket, I would advise getting one right now — space is limited as we are filling up fast!
I look forward to seeing you at Share!