Share15 Pre- Show Sound Bytes from 66 Digital Marketing Leaders

After looking forward to it for so long, it’s hard to believe that we’re finally counting down the days — and hours— until Share15. New and enhanced additions like our hands-on learning labs , specialized conference tracks and more top brands in attendance than ever before are sure to make Share15 the biggest and best year yet.

We’re honored to host speakers, industry leaders, and brands from such diverse industries as retail , hospitality , software , and many more. With an unbelievable lineup of presenters and sessions, we decided it was time to create a central hub for all of the valuable content they’ve produced.

Below, you can find the ultimate list of pre-show content. This contains my own personal thoughts (after having the privilege of reviewing the content) as to what marketers will learn for Share15.

Whether you want to learn more about upcoming sessions, discover new digital marketing best practices, or just need something to tide yourself over until the conference starts on September 21st, you’re sure to find plenty of useful information to fit the bill.

Note: final session titles subject to change at the discretion of the speaker

General Sessions

Content Performance Marketing Blueprint

Performics, Michael Kahn, CEO
Content Marketing – Performance imperatives and blueprints for success

Google, Matt Lawson, Director of Performance Ads
Micro moments and the mobile content battleground – Case studies in success

Digital Elevation and Transformation

Salesforce, Woodson Martin, SVP Marketing Cloud Operations
Technology shifts, systems of intelligence and engagement. Consumers and connected experiences – featuring success stories from global brands.

Wiley, Clay Stobaugh, EVP and CMO
The Wiley digital transformation story – A case study in execution. How to turn marketing from a cost center to a revenue center.

Digital Entrepreneurship and Leadership – Silicon Valley CEO Panel

Visionary Silicon Valley CEOs will provide insights from their personal journeys on what it takes to be a successful entrepreneur. The panel will share key strategies to help digital marketers build and lead successful teams grounded in innovation.

Battery Ventures, Roger Lee, General Partner
Zuora, Tien Tzuo, CEO and Founder
BrightEdge, Jim Yu, CEO and Founder
Ustream, John Ham, Founding CEO and Chairman

Search Marketing Track

Mobile Friendly Momentum

Home Depot , Sean Kainec, Senior Manager of SEO
Caring about Mobile – Taking the right approach

OpenTable , Denis Scott, Senior Director of Acquisition
Mobile Success – Are you prepared to measure

Adobe , Dave Lloyd, Senior Manager of Global Search
App Store Optimization – The near and far future

Beyond The Algorithm

Sears PartsDirect, Jacqueline Urick, Enterprise eCommerce Manager
Site structure, linking and the Sears site

Time Inc., Binti Pawa, Head of SEO
Why migration is a necessity not an option

Epicor, Dawna Olsen, Senior Director of Corporate Marketing
How Epicor handled Global site change across 17 sites

Breaking Borders

Phillips, Marco Musijsert, Global Search Lead
How to grow your global search team and scale efficiently

Schneider Electronics, David Fisher, Head of Global Search
International Search, localization and team collaboration

BeFound Online & Motorola, Steve Krull (CEO Befound), Michael Velasco (Director of Brand and Digital Experience, Motorola), and Bob Dearsley (Chief Executive, B2B Marketing Labs)
Migration and managing multiple stakeholders

Hilton, Melissa Walner, Director of Global SEO
Global sites and microsites – Traffic impact case study

Scaling In-House

VMware, Adam Souza, Senior Web Marketing Manager
Scaling In-House – The growth challenge and operational solution

Wellbiz Brands, Danielle Paske, Senior Digital Media Manager
Reporting and scaling search across multiple franchises

Microsoft, Alex Volk, Director of Search Marketing
Utilizing data to report success and fuel departmental growth – How Microsoft scales

Data Learning and Decision Making

Ben and Jerry’s, Jay King, Senior Interactive Manager
Injecting SEO intelligence into your creative team – Utilizing intelligent data

Motovo, Sudhir Sharma, Director of SEO
How data informs content decisions and improves performance

Western Union, Stefan Zechner, Global SEO Manager
How Western Union turns data into action and performance

Universal SERPS

Assurant, Duy Vu, Global SEO Manager
Images, assets and infographics – The content SERP mix

Bing, Vincent Wehren, Senior Product Lead
Search evolved – From 10 blue links to answers to actions

Stone Temple, Eric Enge, CEO
Rich answers and SERPS – Do they increase your traffic? How can you get them for your site?

Content Marketing Track

The Demand For Content

Home Depot, Erin Everhart, Content Marketing Director
How to build a customer-first approach to content

Cabela’s, Jesse Farley, SEO and Content Manager
Content planning – Personas and positioning strategies and tactics

WPromote, Michael Mothner, Founder and CEO
How to create targeted content that engages, resonates and converts

Content Marketing Models

Prophix, Natasha Persad, Digital Marketing Manager
Measuring the impact of content – 5 steps to ROI success

Roaring Pajamas, Kent Yunk, Owner and Consultant
Opportunity forecasting – The Content and SEO opportunity

Kroll, Whitney Parker, Director, Global Digital Marketing
The B2B attribution challenge – How to solve and build revenue

Scaling Content

Financial Institution from Australia, Kelvin Lee, Senior Content Manager
Content strategies – How to plan for and build content cultures

Maxim Integrated, Robert Reneau, Director of Digital
The art of repurposing content – How to build and utilize shared assets cross functionally

CareerBuilder, Allison Febella, Director, Global SEO
How to scale content through organizational collaboration

House of Fraser, Jamie Peach, Director of Global SEO
Scaling online content in Ecommerce – Discovery, production and performance

Content And The Competition

Performics, Brad Beiter, VP of Performance Content
How to size up your competition, bridge the gap and build a successful content performance framework

OpenTable, Scott Lavelle, Director of Global SEO
Utilizing user-generated content to give you a competitive edge

The Network, Pia Adolpson, Content Strategy Manager
Success at the intersection of competitive intelligence and content marketing

Best Western, Felipe Carreras, Director of Ecommerce
Scaling content to stay ahead of the competition – A story on Browsers v Buyers

Content Convergence

Wyndham Hotels, Richard Mastriani, Director of SEO
Breaking down search and social silos to gain content wins

Bazaar Voice, Michael DeHaven, Product Management and SEO
User-generated content and optimization

Google/YouTube, Suzanne Szostak, Brand Solutions & Content Merchandizing Lead
Creating content that spans multiple channels – How YouTube stars are doing it

Nina Hale, Deborah Carver, Content Marketing Manager
Using search and social in synergy, an industry case study in success

Content Metrics

97 ^th Floor (featuring Citrix), Chris Bennett, CEO and Founder
Content measurement metrics, how to always win with content marketing

Adobe, Kirill Kronrod, Senior Global SEO Manager
Content, Quick Answers, SERP metrics and performance

The Container Store, Cade Burk, Search Manager
How to optimize content, products and pages for performance

Digital Marketing Track

Paid, Owned and Earned Media

VMware, Cindy Phan, Senior Manager, Digital Marketing Strategy
Learning from the VMware journey through paid, owned and earned touch points

Citrix, Charmaine Madamba, Senior Search Marketing Manager
Paid and Owned media – How to mix content, mobile and user intent

Noble Studios, Michael Thomas, Chief Marketing Officer
How content and search fuels media convergence

Marriott, Alex Edlund, Global Director, Search Marketing
How Marriott launched a new brand across multiple media channels

Email and Automation

IgnitionOne, Dave Lawson, Director of Solution Consulting
Email as a modern day marketing linchpin – How to automate an integrate

Oracle/Eloqua, Tyler Altrup, Senior Consultant
The path to behavioral marketing – How to tame digital complexity

Listenloop, Rodrigo Fuentes, CEO
Understanding display and marketing automation – Beyond email

Channel Marketing

BestBuy, John Hensel, Associate Manager
How to target digital audiences – Cross-channel best practices that educate and convert

Tableau, Jennifer Day, Senior Director of Demand Generation
Improving multi-channel analytics – Metrics, visualization and simplicity

Brady Corp, Ujjwal Bhattarai, Senior Search Manager
The billion-dollar hole in attribution – Understanding on and offline revenue attribution

Content, Influence and Human Capital

Delightful Communications and Majestic, Mel Carson, Brand Ambassador
How to influence the influencers – Creating brand advocates

Adobe, Peter Krmpotic, Senior Product Manager
Overcoming optimization challenges – Personalizing experiences

Revana Digital, Travis Low, VP of SEO
How to create centers of excellence to create engaging content to influence industry experts

Hybrid Digital Marketer

BrightEdge, Michelle Rife, Senior Director of Global Talent Acquisition
The hybrid skills needed to elevate your career – The path to Marketing Director

Adobe, Jay Middleton, Director of Global Search Marketing
Onesearch – How to build and develop a multi-talented team and measure success

Wiley , Dan Mooney, Director of Digital Analytics
Hybrid digital marketing skill sets – A Wiley case study in execution

Integrated Campaigns

Ezdia, Alok Jain (Co- CEO and CMO) & Padmini Murti (Co-CEO)
Scaling integrated marketing – Best practices to influence tomorrow’s enterprise

Ancestry.com, Mark Fiske, VP of Channel Marketing
Attribution modeling and integrated campaigns – Choosing the right approach

Monster Energy, Allan Price, Global Director of Digital Marketing
Creating multiple assets for multiple channels – Trust and time travel

We look forward to seeing you at Share15!!

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