The BrightEdge Summer Release Is Here!
Bob Dylan turned 70 last month and his most celebrated record, The Times They Are a-Changin’, lives on till this day. Has it ever occurred to you that The Times They Are a-Changin’ might as well be a euphemism to describe the world of digital marketing? With 500 search engine changes in 2012 alone, the rapid growth of mobile search, personalization of search results by device and location, and the rise of social networks, the times are indeed a-changin’ in marketing.
Customer success is our core value and we are focused on helping our 6000+ brand customers stay ahead of these changes through constant product innovation . As our platform has grown to include the broadest and deepest functionality in the industry, we also invest in enabling our customers make the most out of these innovations. We built the most accomplished and largest client services organization in the industry and deliver an industry-leading user experience .
Introducing The BrightEdge Summer Release!
The results are outstanding, as you can see from our customer success stories . Not ones to rest on our laurels, the BrightEdge Summer Release, named so for obvious reasons, takes our customers’ success to a whole new level. It features proven best practices and intuitive help content embedded right within the platform. In this post, we will turn the spotlight on two highlights of this release – the Personalized Success Kit and Smart Help.
Personalized Success Kit
Our customers want every user to make the most of BrightEdge right from the moment they get access to the platform. This release we are proud to launch the Personalized Success Kit, an automatically generated list of activities specifically designed to onboard new users faster and drive their productivity from Day 1.
The Success Kit leans on best practices that make our 6000+ brand customers win in search and social. The Success Kit is not a one-size-fits-all set of best practices. You have the option to customize the Success Kit in line with the new users’ role, goals, permissions and level of expertise.
You can’t control what you don’t measure and that applies to gauging the progress of your new users. With the Personalized Success Kit, each task will have a due date to help pace and report on onboarding progress while allowing the users to update the status of tasks as they are completed.
Smart Help
We enhanced our already intuitive Help section with the intelligence and user experience to allow you to find the right information, at the right time, in the right format. We invested in helping you spend less time searching for information and more time analyzing, acting, reaping the rewards of your success and, of course, celebrating!
While great thought and attention to detail has gone into enhancing the entire Help section, here are a few of the greatest hits.
Contextual Help
The enhanced BrightEdge Help section now features contextual help. When a user clicks the Help link from any feature screen in the platform, the Help displays a topic related to the feature.
Intuitive Organization & Navigation
We took a lot of care to classify all the information you will will use into logical categories and sub-categories. Select categories include ‘New Features’, ‘Feature Guide’ and ‘Customer Success’. You can drill down into each category to your heart’s content by simply collapsing/expanding each category.
We also incorporated proven user experience best practices to lay out the information and navigation in a way that makes it extremely easy to find what you need right away.
Rich Archive of Training Videos & Recorded Webinars
Everyone loves video and our customers are no exception. We dedicated tons of resources to create help content in video, so our customers can easily digest organic search best practices and BrightEdge platform usage in a format they love. This release we make the treasure trove of video content i.e. training video webinars and new release overview videos accessible in the Help section.
If you missed attending any of our webinars, simply visit our Help section anytime. While you are there, you can register and view upcoming webinars, in addition to viewing the archives.
A picture is worth a thousand words and the experience is worth a million more. If you are a BrightEdge customer, feel free to click around to see for yourself how much more intuitive, simple and powerful the new Help section is!
Enhanced Keyword Management
Since the last release, all BrightEdge customers can manage search for all global search engines, local cities, and desktop and mobile devices. We made these breakthrough features available to customers, an industry first, to keep you ahead of the changes in search and put our most powerful capabilities in the hands of all of our customers.
In this release, we announce powerful features to make it easier than ever to manage organic search performance for your keywords and keyword groups across the global, local, mobile, smartphone and desktop search engines of your choice. With Enhanced Keyword Management, enabling and disabling search engines for keywords and keyword groups and prioritizing your keyword portfolio across search engines is as easy as a few clicks, so you get to tracking, analyzing and taking action faster than ever!
There’s more in the BrightEdge Summer Release. If you are a BrightEdge customer, you should have received detailed release notes and we hope you for the opportunity to read the summary to every last detail ( while looping The Times They Are a-Changin’, of course)!
We also emailed you an invite to a new release webinar where our Customer Success team will walk through each new feature in detail. Being a company with a global footprint, global customers and a global mindset, we scheduled two webinars so you can find a time that works for you, where ever you are. Hope to see you at the webinar(s)!