Weekend SEO Update – 25 April, 2014
There’s a lot going on in the marketing world, and if you don’t stay up on the latest news, you might just miss it! Here are our picks for the biggest headlines this week.
Google Adds New Features to the Keyword Planner Tool
Have you heard about Google’s latest features? Find out from Barry Schwartz how to best optimize these new tools.
Rank Still Matters in the Age of Secure Search
In the age of secure search, rank is still paramount to your page’s success. But with so many rank metrics, how do you know which is the most important? Jim Yu weighs in.
Marketing for the Omni-channel Consumer
90% of consumers use more than one device before completing a task. How can marketers capitalize on this? Jim Yu’s outlines his strategy for marketing to the omni-channel consumer.
What Type of Content Should You Create: Long or Short?
With so many options, how can you know what length of content works best for your audience? Check out this all-encompassing guide to content production at all levels.