Totally get it: TGIF! We can’t wait to dive into our three day weekends either. But for now, catch up on the latest in marketing and SEO news.

Think Like a Publisher, Act Like a Business

Jim Yu

A strong publishing strategy is essential to the success of any company. See how these companies turned their content into massive business assets.

Does Digital Marketing Success Depend on Reinvention?

Andy Betts

Adobe has launched new product features, like predictive analytical capabilities and Live Stream, which are some of the innovations that have helped usher in an era of change in the marketing world. Learn more about what these changes mean from Andy Betts.

Digital is Overtaking TV for the US Viewing Audience as Smartphones and Tablets Garner Nearly 50% of Viewership

Richard Harris

A new study from Interactive Advertising Bureau shows that Americans are more readily embracing digital video across various devices. Get more insight from this study and commentary from Richard Harris.

The New Emphasis On Link Building: What’s Behind It And How To React

Tom Schmitz

What’s with the recent return to link building importance? Tom Schmitz offers some new insight—and what action you should be taking to make sure your links are up to par.