Weekly Marketing Update – May 9, 2014

We know we’re supposed to be Looking Up , but before you do that, check out what’s going on in the ever-changing industry of marketing!

 

Three Essential Questions You Should Be Asking Your CMO

Jim Yu

Five Principles of Content Marketing

What essential marketing questions should you be asking your CMO right this second? Jim Yu gives you three queries to go over with the head of your marketing department.

 

Pandora Helps Brands Build Out Their Sounds in Promoted Stations

Lisa Lacy

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In an attempt to get in on the content marketing action, Pandora is teaming up with big brands like Toyota, Taco Bell and Sketchers to launch its new promoted stations feature. Check out how these retailers are taking advantage.

 

Blog Posts Published on Weekends Get More Social Shares [Study]

Jessica Lee

social-shares-trackmaven

Did you know that blog posts published on weekends get more social shares? Check out this article by Jessica Lee and find out more little-known blog insights that you need to know.

 

10 Types of Images to Boost Your Social Media Engagement

Bill Cargill

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They say a picture is worth a thousand words. This saying rings true particularly on social media, so making sure your images are on-point is essential. Here are 10 ways to use images to increase social engagement.