Weekly Search Recap 4/23/11
Hello Everyone,
Another great week in search! Here are our top 10 articles for the week:
We’re not going to give this article a ranking because that would be a little too biased, but we wanted to make sure that you all check out our study. We found that 70% of top 200 Brands globally did not have Facebook or Twitter pages in the top 20 results of brand searches. This is surprising considering how much social factors into search.
1. Five Visionaries Sum Up The Future Of Search: Part II
Several visionaries discuss the future of search. Where exactly is search moving these days? One hot topic includes mobile search and its growth as it migrates from desktops to various devices.
2. Panda Update (UK): Who Got Two Black Eyes From Google? [Infographic]
Google pushed the latest Panda Algorithm change last week to all English speaking nations. This cute Infographic breaks down the type of sites that lost the most in the update.
3. The New Google Analytics Available to Everyone
Really great and exciting news as the new Google Analytics are now available to everyone. One of the hottest new features is the ability to have multiple dashboards.
4. What To Do When Your SEO Competition Is Catching Up To You
This article from Search Engine Roundtable features some useful tips to hold your ground in the SERP results and how to defend yourself from low quality sites that scrape content.
5. Dynamic Keyword Research – Stay in Front of Your Competition
This piece offers some advice on using a Google tool called “Insights for Search” for Dynamic keyword research. Many SEOs suffer from static techniques that prevent them from staying ahead of the competition.
6. Using Negative Thinking to Plan for the Worst in Online Marketing
Sometimes being a pessimist or a realist isn’t a bad thing, and this is especially the case in the world of SEO. You never know when search engines issue new algorithm changes, or when a low quality site decides to scrape your content. The best defense for such cases is to plan worst case scenarios and how to defend against them.
7. You Are the Ultimate Link Building Tool
A few tips on how to use the most out of certain link building tools. The key thing is to use human judgment as it can analyze things in a way no machine can. This is often forgotten in SEO when people constantly focus on building many links as fast as possible without thinking how or where these links come from. Lastly, a computer can never replace a human when it comes to relationship building.
8. 5 Simple Tips To Diversify Your Organic Traffic Acquisition
Rankings are useless if you aren’t converting or generating leads. As SEO and search is evolving, SEOs must use different way to diversify their organic traffic acquisition. Users today now land on pages from image search, blogs, news, how to guides, and navigational queries.
Everyone isn’t ready for enterprise SEO, so we decided to link to this article with some basic strategies for those new to SEO and working on smaller sites and businesses.
Thank you all for reading! We hope you all have a great Earth Day and Easter weekend!