Additional Resources

With nine of the 10 largest hotel groups being among BrightEdge’s clients, we wanted to delve into the demand for that sector leading up to the holiday season trends

Buried in an article on Google's The Keyword blog was a mention that the search engine giant is going to start displaying multiple Quick Answers on a single SERP. How does this affect SEO?

Leveraging long-tail keywords is essential for a sustainable, scalable organic search content strategy. Here are 7 resources to use.

Content marketing is not a new concept but these 5 benefits of content marketing will take your content marketing strategy from good to great.

A backlink checker is an excellent tool for SEO. For brands to really get ahead, however, it is not enough and it needs to be a part of a larger strategy.

Making smart content can seem straightforward once you know the framework. We walk through five of the common but easy-to-miss mistakes.

2018's must-read best marketing books will help you get the most from your marketing reading and provide powerful fresh ideas for your marketing efforts. Includes review of Principles by Ray Dalio, update of Don't Make Me Think, and Cialdini's Influence. Interesting and eclectic list of marketing books you won't find elsewhere.

Read about the most valuable B2B marketing books, learn new approaches to understanding and motivating your buyer this year. Read reviews on the Challenger books, Growth Hackers, Negotiating, and raising money for a startup. Find top free business ebooks and white papers.

In its 2015 State of Marketing survey of more than 5,000 global marketers, salesforce.com reports that email marketing is increasingly “an integral touchpoint along the customer journey for the majority of marketers,” with 80 percent of respondents indicating that email marketing is central to their business for 2015 as compared to 58 percent in 2014. …

Given that an estimated 51% of your website traffic arrives from organic search, it is important to keep track on what new developments can boost your organic traffic. Google Quick Answers – highly-visible text snippet answers and links placed at the top of the Google SERPs – were observed to provide a huge boost in organic …