Additional Resources

Ensure high quality experience for your international customers using HREFLang tags. Learn best practices & common mistakes in using these tags. Global companies must ensure that international customers enjoy the same quality user experience when interacting with their brand as their domestic counterparts.

Marketing automation is the process of automating certain marketing activities for efficiency in order to help a business reach a marketing goal.

3 tactics to improve ROI and conversions from your email marketing efforts: lead nurturing, content repurposing and content personalization or dynamic content.

Marketing that originates through word-of-mouth will generate on average twice the number of sales than paid advertising and have a 37% higher retention rate.

Determine if your prospects and customers are active on Facebook, Twitter, LinkedIn, Google+, or other networks Establish your company as an industry leader and engage with an authentic voice and be a good participant.

Best SEO books that BrightEdge has found to add to your SEO library for those looking to improve their SEO techniques from beginners to experts. SEO books will help you build a base of knowledge to draw from as you tackle SEO and content performance marketing. Develop an SEO thought framework, develop an SEO plan,

Is HTTPS that important? Yes, Google calls it "imperative" to move to HTTPS in 2017. Learn details of how to make the move to HTTPs & improve SEO & organic.

The use-it-or-lose-it budgeting policies affect government buyers with research showing a 5X increase in the final week of the fiscal year vs an average weekly expenditure.

Just knowing the SEO errors affecting your site is the easy part. See our 5-step guide to executing a successful website audit.

Google is the largest player in the biggest channel in digital marketing. Learn where to find google search data you need to inform your search strategy.