Additional Resources

This week’s f8 conference rolled out some big changes to the Facebook platform yesterday, but this week’s news also gave some insight into the consumer and social aspects of the search landscape, the Google antitrust hearing and basic SEO tips. Read on for more. 1. Basic SEO for Facebook Fan Pages Many have tried, and …

Learn how Tiny Prints and Feeding America used Twitter to improve rank and traffic. Read this post for best practices including 4 simple steps to improve ROI from Twitter.

The quality of Tweets, and not just the quantity, has a huge impact on social media marketing. Read this post for helpful tips on crafting Tweets that make a true difference. See how leading brands like Tiny Print and Feeding America derived solid results through the right Tweet content.

      Jim Brigden from iProspect UK will be speaking at Share13 on the ‘Future of Search Panel’ alongside Dave Tan from Google and Eric Papczun from Perfomics US. In this post Jim shares a unique view on the the common challenges search marketers face on both sides of the Atlantic.   Jim Brigden …

As Google shifts its focus to quality and relevancy, content marketing adoption has soared. It is no coincidence that the increasing focus on content marketing closely follows the significant Google algorithmic changes aiming to give users a better search experience. The convergence of paid, owned, and earned media caused many a debate on how people pitch SEO. …

Get the latest and greatest in SEO and marketing news! Here are our picks for the 5 articles you need to read this week.

Don't let all the Olympics excitement keep you from getting your marketing news fix! We've got a quick round-up of the top 5 articles in the industry this week. Check these out, and then get back to figure skating.

Google is testing a new type of "question-answer SERP" that shows just one answer for a basic query. What does it mean for SEO for query-based keyword phrases? Universal SERP elements are increasing in search results. BrightEdge Research found 84.4% of SERPs in Jan 2018 had at least one universal results SERP element.

The Quick Answers box appears just above the 1st organic result in SERP. Learn how Google is expanding this powerful part of the SERP and how to rank for it. Use these 8 easy steps to do it.

We recently caught up with Avi Bhatnagar, Senior Director of Digital Strategy at WhiteHat Security, to learn about how he increased website traffic and leads using the BrightEdge Smart Content framework.