BrightEdge Customer Column – 7 Powerful Ways Relevance Increased Rackspace Traffic With BrightEdge
Over the past year, Relevance has utilized the BrightEdge platform to help Rackspace execute a strategy that focuses on user experience. Fortunately, the BrightEdge platform allows any marketer to scale efforts from just a few to thousands of keywords. In the case of Rackspace, Relevance focused on improving natural search traffic for a great number of keywords. We used the associated keyword data to test, measure, optimize and refine specific campaigns related to Rackspace and achieve massive traffic gains.
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