Additional Resources

Integrated marketing seems a relatively simple concept at first glance: it means integrating your diverse marketing channels into a coordinated and coherent whole. But if integrated (“cross-channel”) marketing were so simple, all brands would be doing it. It’s only when you fully grasp the magnitude of the order that you realize its challenges. According to …

Mobile continues to gain momentum. In our 2017 mobile study, we found that 57% of all online traffic occurred on smartphone and tablet devices. Consumers and, to a lesser degree, business buyers have been selecting mobile as their platform of choice when interacting with brands and sites. Given the importance of mobile as a marketing …

The ever-evolving SERP layout has a new twist. Since the beginning of online search if you input a search query, you see the results listed in one of the expected SERPs layouts. If you click on a listing and go to the site, you can consume that content. Since February 2018 if you click the …

BrightEdge received hundreds of nominations for the 2017 BrightEdge SEO and Content Awards for North America from its community of over 8,000 brands. The variety and quality of nominations was outstanding and the achievements of community members were truly inspiring. Some of the 40 finalists include companies, such as L’Oreal, Facebook, Hallmark, White Hat, BCG, …

By Kevin Bobowski and Erik Newton On 1/31 BrightEdge SVP of Marketing Kevin Bobowski and VP of Demand Generation Erik Newton hosted a webinar that generated a lot of interest from the BrightEdge community. You can view an on-demand version of the webinar. We did not have time to answer all the questions, so we will …

Micro-moments Shape the Customer Experience Whether it’s finding the address of a local establishment or seeking out a video to learn a new skill, search intent influences what a customer is hoping to find. Google describes this search behavior as the micro-moment: fleeting digital forays that fulfill a desire to know something, go somewhere, do something, or buy …

We would like to invite you to join us for a webinar on the importance of integrated search on Jan. 19 at 10 a.m. PT / 1 p.m. ET. No longer will companies be able to succeed in keeping their SEO and other channel efforts separate. As you may be aware, most marketing departments tend …

Google continues to tell site owners that speed is critical, and the latest with AMP’s impact continues to expand. Marketers who want to make sure that their sites are prepared for the future of mobile– including the approaching mobile-first index— want to remain updated on this markup. Google clearly wants AMP more widely adopted. The search …

Overdrive Interactive is a BrightEdge agency client and an agency co-marketing partner. Jeff Selig is Overdrive’s VP of Earned Media and Analytics. It’s not easy to keep up with all the changes in the social media ecosystem. Trends shift, social sites are updated, and some sites and apps come while others go. Just last year, …

Only two more days until we are live at Share NYC! We’re extremely excited to meet and connect with the BrightEdge community in New York City on May 18. Share continues to be the premier content marketing and SEO event of the industry, and this first stop to NY during our 2017 roadshow will kick …