Additional Resources

It’s hard to believe that a new year is already upon us, especially because BrightEdge had a VERY busy December.  We hosted our very first Ugly Holiday Sweater contest (and let me tell you, the competition was FIERCE) and then held not one, not two, but six holiday parties around the world!  Our offices in …

We are proud to announce that BrightEdge Community Edition has been named a Bronze winner in the Enterprise Product of the Year (Software) category in Best in Biz Awards 2014. The Best in Biz Awards is the only independent business awards program judged by members of the press and industry analysts. BrightEdge Market Leading Innovation …

Share15: September 21 to 23, Westin St. Francis, San Francisco Following the outstanding success of Share14 and a record-breaking year of growth and marketing innovation at BrightEdge, I am delighted to announce Share15. This year, the industry’s leading, brand-driven, peer-to-peer content marketing and SEO event takes place on September 21 to 23 at the Westin …

Your content marketing might not be doing what you think it’s doing. You’d like to think that once you come up with a genius idea, it will go viral, bring traffic, convert that traffic into sales and then turn visitors into brand advocates. What it does, however, is a little bit different. Instead, content marketing, as …

Hi Everyone, This week we are going to highlight some of the articles we found the most interesting in the past week. The Top 10 1.  Technical SEO: Tools and Approach A great article by Adam Audette where he breaks down high level technical SEO factors including URL structure, Crawl efficiency & accessibility, and speed. …

This week’s search roundup featured a lot of tips and tricks for improving your SEO, and incorporating social signals into your overall strategy – from link requests, to local SEO, to keywords and retweets. Check out below for these handy tips as well as some more interesting info about Google’s new updates. 1. SEO Tips …

This week’s search world was mostly about Google, the Panda update, and what that means for the future of SEO. One-seventh of the world’s population now uses Google each month! The week also included: a new disruptive technology, SEO marketing, and a Dilbert take on black-hat SEO and paid links. 1. Oblong Has Built The …

As part of our series connecting with leading brands and marketers ahead of Share 14, I caught up with Dave Lloyd, senior manager of global search marketing at Adobe Systems. Dave leads a team dedicated to organic and website search strategies, and he’s got nearly 15 years in the digital and search marketing space. In this …

Duane Forrester is an author and a prominent voice in the search marketing industry. As the head of the webmaster program at Bing, and with about 15 years in the industry, he’s seen quite a bit of change. Yet, some things remain the same — like the importance of content — while others things change, …

Ngia Vang is the senior digital marketing manager at Experian Consumer Direct. There, she leads SEO and content marketing for FreeCreditReport.com, FreeCreditScore.com, CreditReport.com and CreditScore.com. Ngia and I caught up ahead of Share 14 to talk about Experian’s approach to digital marketing in light of the changes we’ve seen in the past year. We also talked …