Additional Resources

SEO has been around for more than a decade and a half and provides the majority of traffic for successful web sites (learn what is SEO). The following are some of the top reasons why SEO still matters a lot and provides substantial business value. A trillion is big number. Google processes an estimated 3.5 billion …

Google just rolled out Google Instant, a major change to their interface by which search results are updated instantly as the user types in the search bar.  With Google Instant, the phrase in the search bar is dynamically matched with suggestions and results for the first and most relevant suggestion are displayed.  Google Instant is …

Data-Driven Content Marketing Stefan Zechner is the Digital SEO, Social and Content Marketing Lead for Western Union. He focuses primarily on new customer acquisition through natural search and search optimization. He is accustomed to working with a variety of different departments, including IT, Content, Paid Performance, PR and Marketing at large. Stefan ensures that there …

BrightEdge are proud have Resolution Media as a premium sponsor at Share13. As part of the Share13 blog series we had the chance to catch up briefly with Alan Osetek, President of Resolution Media as he prepares for his panel presentation on the Digital CMO. Alan is presenting alongside Mike Grehan from Incisive Media, Jeremy …

There is a reason that content marketers and SEOs place such a high emphasis on content, but it might not be what most people think. The truth is that SEO does not favor content for the sake of content. It’s not just any content that will garner traffic and get rank. There’s a lot of …

Retail Marketing Advantage Online shopping has become an increasingly important factor in the retail industry. Online retail revenue had 11 percent growth, year-over-year, during the first quarter of 2014. Online shopping retail is projected to continue to grow from $231 billion in 2012 to $370 billion by 2017. It is also estimated that more than …

We are thrilled to announce our partnership with SEOMoz – bringing the power of Linkscape’s index to enterprise marketers by showing them how to easily get backlinks.  Through BrightEdge Connect and the SEOMoz partnership, we are bringing Linkscape’s 450 billion links directly into our Enterprise SEO Platform.  With BrightEdge becoming the SEO system of record …

BrightEdge is a company full of success and potential. From the very first minute when I was introduced to BrightEdge, I saw an opportunity to challenge myself while being able to make a true, measurable impact on the business. Why I Moved – Seizing The Opportunity At this time two months ago I was finishing …

BrightEdge’s 6th annual digital marketing conference, Share16, is coming this October 24-26th at the Westin St. Francis in the heart of San Francisco! Last year we had 75+ of the best speakers from leading brands like Google, Salesforce, Microsoft and Bing. This year we plan on making Share16 even better. We have already started receiving requests to speak at …

For some, ‘content marketing‘ seems to be a buzzword more and more people are throwing around. The reason for the perhaps overuse of this term may be because of the perceived conceptions of what content marketing does. Digital marketers tend to think that when a piece of content is shared, it will go viral, bring …