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On November 20, 2015, Barry Schwartz of Search Engine Land reported on the Internet chatter that discussed a Google update that began about the 19th. Mostly depending upon how their own rankings were impacted by the update, SEOs and website owners expressed either positive or negative feedback about the changes. Some early feedback attributed ranking …

As people come to understand the value of doing quality SEO, it becomes obvious that time and resources should be devoted to doing SEO. What people might not realize, however, is that real success comes when all departments are working together. SEO marketing efforts should not be left solely to a digital marketing team because …

The past year or so has seen quite a shake-up in the organic search world. Those who were not prepared to proactively roll with the punches find themselves in a confused state of affairs. Can you still win in organic search, despite all the changes? Some would speculate that it’s becoming harder, but it’s truly …

In the summer of 2014, the SEO industry noticed video snippets in the search engine results pages (SERPs) were greatly reduced, only leaving those of select big brands and videos from YouTube, Google’s video-sharing platform. In this post, we’ll talk a little bit about what happened and how to target the right searcher at the …

In one of the previous blogs we looked at Search Impact Lifecycle and how a structured model can help SEO managers approach changes in search landscape and effectively drive SEO projects in large enterprises. Changes in search patterns can influence SEO and overall business content strategy. For example, shift in search trends from Branded (keywords that …

On Tuesday October 18, 2011, Google announced that users logged into Google would see their organic queries default to HTTPS (Secure HTTP) instead of HTTP. This is described by Google as an enhancement to protect the privacy of users. Paid search is not impacted at this time. Overall Impact This change will reduce visibility into …

Have your Google Places search results been erratic lately? When Google released an update to its local search algorithm on (or around) July 24, named “Pigeon” by Search Engine Land analysts, it dramatically affected a number of industry verticals. Our SEO analysts looked to BrightEdge’ Data Cube before and after the Pigeon update (June through …

Hi Everyone, The top 10 this week include more data on how social impacts search, tips on optimizing for Google News, and the Yandex IPO. Here are the top 10: 1.  The Tweet Effect: How Twitter Affects Rankings 6 tests on the effect of Twitter on Search Engine Rankings that show that social media signals …

This week’s search recap was all about social, social, social. From Twitter partnerships to social signals effects on search to holiday gift searching it seems that search is adapting to people’s increasingly connected social networks. Read on for more… 1. 10 Ugly SEO Tools that Actually Rock SEO is easy. Graphic Design is hard. 2. …

Today, BrightEdge announced the launch of BridgeEdge S3 — the first application to enable social signal tracking and monitoring to support user driven marketing campaigns. BrightEdge S3 is offered in response to an industry-wide shift in how marketing is traditionally done. “The Internet is changing how companies engage with customers, and the rise of social …