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There has been a ton of noise in the last few weeks in search industry outlets, tech blogs and mainstream media about ‘Search Engine Spam’ harming Google’s credibility as a pure search engine and its results becoming a so-called ‘marketing jungle.’  While there’s no question that the sophistication of web spammers has created new challenges, …

As we discussed previously, Instant Preview is another example of how Google is increasing the relevance of organic search results.  The larger implication for SEO managers is that Google’s technology continues to evolve to promote SEO that focuses on helping users and playing down results from black hat or irrelevant websites. In our opinion, traditional …

On the heels of our selection to the OnMedia 100 Top Private Companies, we have even more exciting news to share today. For the last three years, BrightEdge focused on innovation.  We were the first enterprise SEO platform to make SEO as easy as PPC, the first to tie SEO to ROI and the first …

Recently Google rolled out Instant Preview, a new feature that shows users a full-page preview of a web page without leaving the search results page.  Its intent is to make the search process more efficient by providing quick access to an overview of each search result, which should in turn reduce visits to irrelevant pages. …

When a number of articles appeared on leading tech blogs over the last few weeks criticizing prevalent ‘Google Spam,’ it was inevitable that Google would respond quickly and forcefully.    Google’s Head of Webspam, Matt Cutts, wrote last week on Googleblog that his team was targeting ‘content farms’ and later acknowledged an algorithm change on his …